Brigitte Gasser

Brigitte Gasser is a Lecturer at the Lucerne School of Business (HSLU) within the Institute of Communication and Marketing (IKM). She holds a Dr. phil. from the University of Zurich and a Master of Arts from the Universities of Zurich and Free University Berlin, complemented by a Certificate in University Teaching Methods from HSLU. Her research focuses on digital marketing, social media strategies in B2B contexts, and communication management. She also serves as an adjunct lecturer at the University of Zurich’s Institute for Communication and Media Research.

• Education:
  • Dr. phil., University of Zurich
  • Master of Arts, University of Zurich & Free University Berlin
  • Certificate in University Teaching Methods, HSLU

Her research explores mobile innovation in marketing, B2B social media dynamics, internal communication strategies in Swiss companies, and trust mechanisms in transactions. Recent work includes studies on student self-management of social media use and shared reading practices in social networks.

Professional experience spans academic roles at the University of Basel’s Digital Humanities Lab and University of Zurich, alongside industry expertise as a Senior Digital Marketing Manager at Vontobel AG and Content Manager roles at Credit Suisse.

Advising & Grants: No explicit student advisement listed, but extensive professional experience in research coordination and industry collaboration. Active in projects funded by NCCR and other Swiss research initiatives.

Labs/Teams: Affiliated with HSLU’s IKM institute and previously with the Digital Humanities Lab Basel.