Bridget Leonard

Bridget Leonard serves as Associate Professor and Department Chair of Marketing and Organizational Communication at Assumption University's Grenon School of Business. She teaches undergraduate courses including Strategic Marketing, Marketing Research, Consumer Behavior, Principles of Marketing, and Advertising.

Education:

• Ph.D., University of Colorado Boulder, 2014
• M.B.A., Laurentian University, Canada, 2009
• H.B.Com, Laurentian University, Canada, 2006

Her research critically examines consumer behavior across diverse contexts including children's food marketing, pandemic consumption patterns, and social media paradoxes. With publications spanning Journal of Public Policy and Marketing and Psychological Science, her work bridges academic rigor with practical implications for industry and public policy. Recent studies demonstrate particular expertise in how licensed characters influence children's food choices and how consumers navigate emotional tensions during crises.

Leonard's publication trajectory reveals increasing focus on contemporary societal challenges, with 2022-2023 works addressing pandemic behavior and sports branding. This evolution reflects her commitment to researching timely consumer phenomena while maintaining methodological diversity across experimental and field studies.

Scientific Awards:

• Honorable Mention for 2018 C.W. Park Outstanding Contribution to the Journal of Consumer Psychology Award

As Department Chair, Leonard leads curriculum development and faculty coordination within the Marketing program while maintaining active research output. Her professional engagement extends to the American Marketing Association and The Case Association, where she contributes to case study development and pedagogical innovation in marketing education.