Bobby Duffy

Professor Bobby Duffy is a Professor of Public Policy and Director of the Policy Institute at King’s College London. He holds leadership roles in multiple organizations, including Chair of the Campaign for Social Science and the CLOSER Advisory Board, and is a Senior Fellow at the Munk School of Global Affairs & Public Policy (University of Toronto). His research focuses on generational trends, public perception, and societal values, with notable works like The Perils of Perception and Generations. Duffy leads interdisciplinary initiatives such as the Centre for Attention Studies (addressing digital distraction) and the Complex Life and Death Decisions (CLADD) group, which explores palliative care and bioethics.

His work spans social media analysis (via KingsCAT tool), geographical inequalities, and post-Brexit Britain’s societal shifts. He actively engages with policy through events like the International Behavioural Public Policy Conference and has contributed to debates on topics ranging from hybrid working to assisted dying.

Publications and media engagements reflect his expertise in societal challenges, public opinion dynamics, and policy impact. Duffy’s research bridges academia and real-world application, aiming to inform evidence-based governance and close gaps between research and practice.