Birgit Altrichter

Birgit Altrichter is a Lecturer at the Surrey Business School, University of Surrey, specializing in the intersection of digital economy, blockchain technology, and consumer behavior. Her research explores decentralized systems, technology adoption, and supply chain dynamics.

• Doctor of Philosophy (PhD) in Management and Business
• Master of Science (MSc) in International Management with Marketing
• Bachelor of Arts (BA) in Media Management
• Graduate Certificate in Learning and Teaching

Her work focuses on business models in decentralized digital economies, consumer technology resistance, and blockchain applications for regulatory compliance. Recent publications analyze technology discontinuance, autonomous retail systems, and blockchain's role in conflict mineral supply chains.

Dr. Altrichter has taught at all academic levels (Bachelor to PhD) and served as a Research Fellow at the EPSRC Centre for Decentralised Digital Economy (DECaDE). She is a Fellow of the Higher Education Academy (FHEA).