Bernhard Baumgartner

Bernhard Baumgartner is Professor of Marketing and Head of the Department of Marketing at the School of Business Administration and Economics, University of Osnabrück. His research and teaching focus on empirical and quantitative approaches to marketing, integrating theoretical models with practical applications.

The department emphasizes scientific rigor in solving real-world marketing problems, using statistical tools, real datasets, and simulation software such as Markstrat for experiential learning.

• Ph.D. in Economics (Dr. rer. pol.), University of Regensburg, 1999
• Habilitation, University of Regensburg, 2004
• Diploma in Business Administration (Diplomkaufmann), University of Regensburg, 1994

His research centers on modeling consumer behavior using advanced statistical techniques. Key areas include forecasting consumer preferences via panel data, heterogeneity modeling through Finite-Mixture and Hierarchical-Bayes methods, catalog allocation in direct marketing, preference measurement via Conjoint Analysis, and analyzing the impact of fractional pricing and price bundling.

Although no publications or awards are listed in the provided text, his methodological expertise suggests strong contributions to quantitative marketing science. He has taught courses that combine theory with empirical tools, enabling students to apply knowledge in market research and data analysis using statistical software.

Baumgartner has held academic positions at several German universities, including temporary professorships at Bochum and Regensburg before joining Osnabrück permanently in 2009. Prior to that, he served as Assistant Professor and Research Assistant at Regensburg from 1995 to 2007.

The Department of Marketing supports both undergraduate and graduate education, offering courses in English and utilizing interactive teaching methods including simulations and tutorials. No information is available about advising specific students or leading formal research grants or labs.