Ben Thomas

Ben Thomas is a Senior Lecturer at Curtin University's School of Management and Marketing within the Faculty of Business and Law. He holds a portfolio role in the Office of the Provost. His research focuses on wine tourism, marketing strategies, consumer behavior, and entrepreneurship education. Notably, he has contributed to frameworks for university entrepreneurship programs and studies on the impact of winescapes on tourist engagement.

His work bridges strategic management and CSR, exploring how performance management systems influence firm strategy. He has developed measurement tools for winescapes and analyzed cross-cultural perspectives in wine tourism destinations like Australia, the USA, and China.

Recent publications emphasize entrepreneurial education pathways and segmentation techniques in wine tourism, reflecting his commitment to advancing both theoretical and applied research in business and tourism sectors.