Steve Goodman

Dr. Steve Goodman is an Associate Professor in Marketing at the Adelaide Business School, University of Adelaide. His research focuses on wine business contexts, particularly consumer choice, business decision-making in wine supply chains, and marketing strategies for the Australian Wine Industry. He publishes in both academic and industry journals and has secured funding from Wine Australia for multinational studies.

• PhD in Marketing (University of Adelaide)
• Honours Degree in Internal Business (Flinders University)

His research examines:

• Consumer Engagement via Narrative Transportation and Attention
• Impact of Social Media on Wine Brand Growth (Australia/China)
• Sustainable Practices in Wine Tourism (Australia/USA/China)
• Marketing Communications and Servicescape in Wine Businesses

Dr. Goodman co-founded WINEPAGES (now Daily Wine News) and has extensive consulting experience with SME wineries in Australia. He has delivered keynote presentations internationally on wine marketing and tourism.

Current research projects include a 12-country consumer wine choice study, 3-country wine stock decision analysis, and cross-national investigations into social media's role in wine branding.