Bella Day

Bella Day serves as a Consultant Lecturer in the School of Communication at the Royal College of Art, where she teaches MFA Communication. She maintains an active professional practice as a Creative Director specializing in social purpose and sustainability initiatives, working with major clients including Save The Children, UK Government, The Coop Foundation, Young Minds, and NHS.

Her research centers on playful co-creation methods for social impact with particular emphasis on epistemic justice. Day's transdisciplinary work explores play and collective enchantment as participatory research approaches that enable groups to express previously unarticulated experiences of adversity and trauma. Her methodology focuses on creating safe spaces for individuals to 'say the unsayable' through innovative design frameworks that bridge art, psychology, and social work.

Day's scholarly output demonstrates consistent focus on using creative approaches to address complex social issues, particularly around youth mental health and community resilience. Her publications reveal a trajectory moving from art-based therapeutic interventions toward more structured design frameworks for social impact, with increasing emphasis on participatory methodologies that empower marginalized voices.

• Save the Children "Orianna" Children's Champion Award (2024)
• EMEA Purpose Awards Finalist (2022, 2020)
• Hearts for the Arts National Award (2018)
• National Lottery Arts Project of the Year Runner Up (2017)
• National Lottery Arts Project of the Year Finalist (2016)

As a practitioner-academic, Day bridges professional creative direction with academic instruction, bringing real-world campaign development experience into her teaching. Her work with major organizations on social and ecological topics informs her pedagogical approach, which integrates contemporary art curating, creative education, and social purpose advertising. Day maintains an active professional website at belladay.co.uk where she showcases her integrated practice.