Beatriz Lopez Bonetti

Beatriz Lopez Bonetti is an Assistant Professor of Marketing and Director of Marketing at the Busch School of Business, The Catholic University of America. She also serves as a Media Fellow at the Institute for Human Ecology. Her expertise spans market research, marketing strategy, and operations management, with a focus on integrating aesthetics, morality, and consumer well-being into business practices.

Education:

• Ph.D., Business – Virginia Tech
• M.S., Marketing – Johns Hopkins University
• B.B.A., Business Administration – Universidad Tecnologica del Centro

Research Focus: Dr. Bonetti’s research explores the intersection of aesthetics, ethical consumption, and innovation, emphasizing methodologies that center the human person in marketing practices. She advocates for virtuous leadership through rigorous yet creative approaches blending consumer research with societal good.

Professional Contributions: She led the launch of the graduate Applied Economics program (2011) and developed the Busch School’s branding and communications strategy (2013). Her private-sector experience includes logistics management at Smurfit Westrock and market research consulting for Nielsen Media Research.

Teaching: Instructors core courses like Marketing Management, Market Research, and Fashion Marketing. Her teaching philosophy prioritizes ethical frameworks and practical business acumen.

Awards & Grants: None explicitly listed, though her work in developing protective media technology for families highlights impactful contributions to social innovation.