Barbara Theiner

Barbara Theiner is a Lecturer specializing in marketing at MCI - Management Center Innsbruck, Sporthochschule Köln, and Landeshotelfachschule 'Kaiserhof'. She holds a doctorate from the University of Innsbruck and completed the St. Galler Marketing Programm. Her professional background includes hospitality consulting and tourism project management in South Tyrol.

Her academic focus includes:

• Strategic and operational marketing for tourism businesses
• E-marketing strategies for hospitality
• Tourism product innovation and experience design

She has supervised numerous theses on digital marketing strategies, customer relationship management, and tourism innovation.