Axel Stock
Associate Professor · Competitive Marketing Strategy
University of Central FloridaAbout
Dr. Axel Stock is an Associate Professor of Marketing in UCF's College of Business with over 20 years at the university. He holds a Ph.D. in Management (Marketing specialization) and MS in Economics from Purdue University. He has been a visiting scholar at ESMT Berlin and University of Seoul.
His research applies game theory and industrial organization principles to competitive marketing strategies, including product scarcity applications, sales force management, and pricing models. His empirical work tests theoretical models in real-world business contexts.
His publications focus on quality signaling, pricing psychology, and competitive dynamics in retail environments, with consistent themes around strategic marketing decisions.
Awards:
- Excellence in Research Award from UCF College of Business (2010)
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