About
Prof. Austin Parsons is an Assistant Professor at Concordia University’s John Molson School of Business. His research focuses on heritage’s capacity for change, particularly the intersection of authenticity, sustainability, and architectural design. He explores reactive vs. proactive approaches to heritage management and how authenticity can drive sustainable development.
Research Interests:
- Heritage Studies
- Sustainable Architecture
- Urban Design
- Cultural Heritage Management
Key Contribution: Presented a 2016 proposal at ACHS 2016 titled Engaging Authenticity, examining how heritage interpretation can align with sustainability’s four pillars in building design.
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