Ashish Sinha

Professor Ashish Sinha is a leading academic in Marketing at the UQ Business School, holding concurrent roles as Visiting Professor at the Indian School of Business and Research Fellow at the Hong Kong Polytechnic University. His career spans senior leadership in academia (e.g., Academic Dean of Executive Education at ISB, Interim Dean at UTS Business School) and industry (Vice President at IRI, Chicago). His research bridges theory and practice, focusing on digital transformation, AI-driven strategies, ESG impact analysis, and marketing analytics. He has pioneered frameworks for retail optimization, category management, and B2B innovation adoption, with over 30 journal articles in top-tier outlets like Journal of Marketing and Marketing Science.

Research Impacts: Sinha’s work has transformed executive education programs (e.g., ISB’s #38-ranked custom programs) and driven research excellence at UTS. He is a serial entrepreneur, having founded two analytics firms acquired for their practical impact. His $240M Food Agility CRC participation highlights his role in agribusiness innovation. Awards include the Davidson Award and twice runner-up for the Gary Lilien Practice Award for applied marketing science.

• Key Research Themes: AI in Marketing, Digital Transformation, ESG Strategies, Consumer Sentiment Analysis
• Leadership Roles: Academic Dean (ISB), ADR (UTS), Head of Marketing (UNSW)
• Industry Experience: Analytics leadership at IRI, strategic consulting across sectors

Grants/Partnerships: CI in Food Agility CRC ($240M), multiple ERA-recognized research collaborations. Advises on AI ethics, sustainable marketing, and global business strategy.