Arne Scheuermann

Prof. Arne Scheuermann is the Head of the Institute of Design Research at the Bern Academy of the Arts (part of Bern University of Applied Sciences). His work bridges design theory, visual communication, and healthcare design with a focus on rhetoric and interdisciplinary research. He has led projects addressing medical communication aids, public space design, and the sociological impact of digital media. Scheuermann's research often involves transdisciplinary collaboration, such as his work with medical professionals on visual aids for pediatric consultations and his analysis of hate-speech memes. He has published extensively on topics like Swiss graphic design history, media rhetoric, and design methodologies. Key contributions include edited volumes on design rhetoric and healthcare environments, as well as peer-reviewed analyses of visual persuasion in propaganda and public spaces.

His academic leadership includes directing the Institute of Design Research and supervising projects like CommuniCare (on communication in nursing homes) and Y-Research (exploring hospital management through artistic inquiry). Scheuermann's work emphasizes practical applications of design theory, particularly in healthcare, urban spaces, and conflict communication.