Anthea Mendes

Anthea Mendes is a Teaching Fellow in the Department of Marketing at the University of Strathclyde's Strathclyde Business School. She joined as a Teaching Associate in 2016, having tutored part-time since 2013. Her research focuses on services marketing, diversity and inclusion in services, misinformation on social media, and social marketing. She is a Fellow of the Higher Education Academy and holds a Postgraduate Certificate in Advanced Academic Studies (Practice).

Teaching roles include class coordination for Social Marketing (honours), Services and Retail Marketing (undergraduate), and Masters modules. She actively engages in pedagogical training and has been shortlisted for multiple teaching awards, including the 2023 Best in the Business School Teaching Excellence Award. Her projects include implementing co-design approaches in honours courses and semi-automating feedback systems for large cohorts.

• Awards: Best Literature Review (2016), Bursary from The Marketing Trust (2016), Teaching Excellence nominations (2014, 2018, 2023).
• Research: Focuses on educational innovation, service marketing dynamics, and combating misinformation through pedagogical strategies.

She collaborates on initiatives like the Case Club project and co-leads research on automated feedback systems. Her work aligns with UN Sustainable Development Goals related to quality education and responsible consumption.