Jane Johnstone

Dr. Jane Johnstone is a Lecturer in Marketing at the University of Strathclyde's Department of Marketing, part of the Strathclyde Business School. She serves as Knowledge Exchange Director, ethics committee member, and undergraduate/postgraduate management team contributor. Her expertise spans tourism sustainability, heritage management, and stakeholder collaboration in long-distance trails like the West Highland Way and Fife Coastal Path. She holds a PhD in Marketing (2020) and advanced academic qualifications in research methodology and tourism. Her research advances UN SDGs through carbon-conscious tourism practices and community wellbeing initiatives.

• Education:
• PhD in Marketing (Strathclyde, 2020)
• MSc Tourism (Strathclyde, 2004)
• MA Joint Honours in Economic/Social History & History (2000)

Research Interests: Sustainable tourism practices, heritage conservation, trail brand equity, and stakeholder engagement in natural/built environments. Recent projects include 'Beavering away: Nature Restoration' (2025-2027) and 'Sustainable Transport LLTNP' (2024).

Awards:

• 2025 SBS Knowledge Exchange Excellence Award
• 2018 Dept of Marketing Doctoral Colloquium
• 2017 Professor Michael Baker Award

Teaching & Supervision: Leads courses in Destination Marketing and Managing Tourism Resources. Supervises MRes/PhD researchers, emphasizing sustainability-driven pedagogy. Fellow of the Higher Education Academy.

External Activities: External Examiner at University of West of Scotland (2025–2028), peer reviewer for Global Marketing Conference 2025, and consultant on sustainability projects like the West Highland Way.