Anne Herrmann

Prof. Dr. Anne Herrmann is a Professor and Head of the Institute for Market Supply and Consumer Decision-Making at the University of Applied Sciences Northwestern Switzerland (FHNW), School of Applied Psychology. She holds a PhD from Leuphana University (2013) and has extensive experience in research roles across academic and corporate settings, including OPP Ltd. and Kalaidos Switzerland. Her work focuses on behavioral economics, healthcare technology adoption, and consumer decision-making in healthcare contexts.

Education: Business Psychology (2001–2007, University of Applied Sciences Lüneburg), followed by research roles in the UK and Germany before joining FHNW in 2014. Appointed full professor in 2017 and Institute Head in 2017.

Research interests include the intersection of technology and healthcare (e.g., telepresence robots in elderly care), antibiotic resistance communication, and consumer health behavior. She leads projects funded by Swiss Federal Office of Public Health (BAG) and has published widely in peer-reviewed journals like Risk Analysis and Journal of Vocational Behavior.

Her research integrates quantitative and qualitative methods to address public health challenges, with recent emphasis on aging technologies and market entry strategies for AgeTech solutions in care facilities.