Anna Plotnikova

Dr. Anna Plotnikova is an Assistant Professor of Strategic Change at the School of Business and Economics, Vrije Universiteit Amsterdam. Her research focuses on digital transformation’s impact on strategizing activities, particularly through online communities in multinational organizations. She holds a PhD from the University of Leeds (2020) and an MSc from Radboud University (2015). Her work integrates strategy process and practice theories, addressing challenges in open strategizing and legitimacy dynamics.

Research interests include corporate strategy design, identity work in organizations, communication processes, and online community governance. Her recent projects explore reinvention strategies and bidirectional framing in stakeholder engagement, supported by EU Horizon 2020 collaborations.

Teaching includes Management and Practice of Consulting, Organizational Development, and Master thesis supervision. Awards include the SAP Community Outstanding Contribution (2022, 2024) and Best Paper Award at the Academy of Management (2024). She actively participates in the Strategy Practice Interest Group and contributes to the 'Strategizing Activities and Practices' community.

Her research outputs address strategic alignment of innovation projects, organizational renewal dynamics, and adaptive strategy frameworks. Key collaborations involve large telecommunication firms and interdisciplinary teams.