Juliana Raupp

Professor Juliana Raupp is a leading academic in organizational and political communication at the Institute of Journalism and Communication Studies, Freie Universität Berlin. Her research focuses on strategic communication, risk and crisis management, digital media in governance, and public relations. She has led significant projects such as the DFG-funded Digital Media in the Self-Management of Chronic Diseases (DISELMA) and InfectControl 2020 (BMBF). Her career spans teaching and leadership roles, including Prodekanin for Research (2021–2023) and advisory roles in institutions like the Bundesinstitut für Risikobewertung (BfR).

• University of Amsterdam (Communication Science, Political Science), 1983–1989
• PhD in 2000 on comparative art publics

Raupp’s research explores the intersection of digital media and institutional communication, emphasizing networked public spheres, crisis narratives, and strategic framing. Her work bridges theoretical frameworks like actor-centered institutionalism with practical governance challenges, evident in projects like Networked Media Government Relations (DFG) and Media Relations Online.

Her recent publications analyze political and crisis communication trends, including Angela Merkel’s pandemic strategies and systemic reviews of health risk framing. Key themes include digital transformation’s impact on government-media dynamics, CSR legitimacy, and public health discourse.

Notable roles include editorial board memberships for SCM Studies in Communication and Media and advising the German Federal Ministry of the Interior. Raupp integrates teaching, such as her 2023 seminar Who Sets the Agenda?, with interdisciplinary collaborations in the European Commission’s Audio Visual Science Audiences project.