Andy Miah

Professor Andy Miah holds the Chair of Science Communication & Future Media at the University of Salford, where he directs the Science Communication Space and leads the Metaverse Special Interest Group. With expertise spanning artificial intelligence ethics, esports, and digital health, he examines societal implications of emerging technologies.

Research interests focus on:

• Ethical frameworks for immersive technologies
• Evolution of digital sports and esports
• Gen Z engagement with metaverse platforms
• Science communication in digital environments

Publications explore the transformation of sports through technology, metaverse design principles, and ethical considerations of human enhancement technologies. Recent works critically examine power dynamics in technology development and adoption.

Professional activities include:

• Directed projects: MediaCity Immersive Technologies Innovation Hub
• International keynote presentations on digital futures
• Extensive media engagement on technology ethics