About
Dr Dimitrios Kolyperas is a Lecturer in Marketing & Retail at the University of Stirling, affiliated with the Institute for Retail Studies. His research spans sport marketing, corporate social responsibility (CSR), digital sustainability, and social media analysis.
- Digital Society and Culture
- Health & Behaviour
- Contextual Learning in Humans and Machines
- Being Connected
His work focuses on CSR in sports organizations, ethical practices in eSports, and value co-creation through fan engagement. Recent publications investigate Twitter communication, mixed-reality sports platforms, and sustainability frameworks in football and eSports.
Key trends in his 15 most recent articles include the intersection of digital technologies and CSR, fan behavior on social media, and ethical challenges in competitive gaming. He employs methodologies like bibliometric analysis and machine learning to study these domains.
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