Andrew Wilson

Dr Andrew Wilson is Lecturer and Level 6 Year Tutor at Manchester Metropolitan University, teaching strategic management, entrepreneurship, and research methods. His research investigates critical success factors for SME performance, examining how business heterogeneity impacts strategy implementation across micro, small and medium enterprises.

Publications analyze contextual factors influencing SME success in Northwest England, challenging homogeneous approaches to business support. He supervises postgraduate research projects and leads units including Global Strategic Management and Business Start-Up readiness.