Andrew Potterton

Andrew Potterton is a Senior Lecturer specializing in Business, Popular Music, and Music Production. He teaches courses including Foundation Year (Pop), BA (Hons) Music (Popular), BA (Hons) Music (Business), and BA (Hons) Music (Production). His career spans over a decade in theatre, contemporary dance, film production, and music events, with notable contributions to TV projects like The Oprah Winfrey Show, MTV Cribs, WWE/WWF Wrestling, BBC Top Gear, and ITV’s I’m a Celebrity. Recently, he designed sound installations for Leeds and York city councils for Light Night and Illuminating York festivals.

Education: Studied Music Production at Leeds Conservatoire. Career highlights include roles at ITV, career development support for musicians, and running his own music label. His expertise includes music event promotion, DJing, and collaborative projects in multimedia arts.

Research interests focus on merging music production with business strategies, career development in the arts, and interdisciplinary work in theatre and film. Though no formal articles are listed, his applied projects reflect innovation in sound design and cultural events.

No scientific awards are explicitly mentioned, but his industry collaborations and festival commissions highlight professional recognition. He advises musicians on business strategies and has no listed grants or labs, but his work integrates practical industry experience with academic teaching.