Andrea Bonezzi

Andrea Bonezzi is an Associate Professor of Marketing at the Leonard N. Stern School of Business, New York University, where he has been a faculty member since 2012. His office is located in Tisch Hall, 40 West Fourth Street, New York, NY 10012.

Education:

• Ph.D. in Marketing, Kellogg School of Management at Northwestern University
• M.S. in Business Administration, Bocconi University, Italy
• B.S. in Business Administration, University of Parma, Italy

Professor Bonezzi's research centers on judgment and decision-making, with a strong emphasis on the psychological mechanisms influencing consumer attitudes toward artificial intelligence and the motivational patterns in goal pursuit. He explores how self-uniqueness affects receptivity to medical AI and investigates the dynamics of social transmission of information. His work bridges consumer psychology and marketing strategy, contributing to both academic and practical understanding of consumer behavior.

His recent publications appear in top journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Psychological Science. A key theme across his research is the identification of psychological barriers and facilitators in consumer decision processes, particularly in the context of emerging technologies and goal-directed behavior.

Scientific Awards:

• No awards mentioned in the text.

Professor Bonezzi advises students and contributes to academic mentorship, though specific advisees are not listed. There is no mention of research grants or funding sources in the provided text. He is affiliated with NYU Stern’s research ecosystem, potentially contributing to centers such as the Center for Behavioral Research, though no direct lab or team leadership is specified.