Andre Bonfrer

Andre Bonfrer is a Professor of Marketing at Deakin Business School, part of Deakin University's Faculty of Business and Law. He specializes in quantitative marketing, with expertise in marketing technology, customer lifetime value modeling, and market response analysis. Bonfrer holds a PhD from the University of Chicago Booth School of Business and has taught at institutions including the University of Melbourne and Singapore Management University. His research focuses on fast-moving consumer goods, digital marketing solutions, and adaptive market response models.

Education:

• PhD in Business, University of Chicago (200?)
• MBA, University of Chicago (200?)
• Master of Commerce, University of Auckland
• Bachelor of Commerce, University of Auckland

Research Interests:

• Marketing Technology and Analytics
• Customer Lifetime Value Modelling
• Digital Marketing Strategies
• Retail Competition Dynamics
• Brand Equity and Consumer Behavior

His work bridges theoretical and applied research, addressing challenges in consumer decision-making, brand management, and policy impact (e.g., cigarette plain packaging regulations).

Grants & Awards:

• $20,000 Conjointly AI Alignment Research Grant (2023)
• $18,181 Legal Super Pty Ltd Churn Management Contract (2022)
• ANZMAC Distinguished Researcher (2012), Best Paper Awards (2015)
• Multiple teaching and research fellowships (e.g., Lee Kuan Yew, Lee Foundation)

Professional Contributions:

• Chair, ABDC Marketing Learning Standards Working Party (2011–2012)
• Member of AMA, ANZMAC, EMA, and INFORMS
• Supervision of 4 active PhD students and 1 completed student

His research has been published in top journals like Marketing Science, Journal of Marketing Research, and Management Science, emphasizing data-driven insights for business decision-making.