Ana Canavarro

Ana Canavarro is a university professor and consultant at IPAM (Lisbon/Porto campuses), specializing in marketing and political science. Her career spans law, retail management, and digital marketing consulting, with expertise in content management, social media, and disruptive innovation. She holds a PhD in Political Science, Citizenship, and International Relations (focusing on New Media and Political Marketing), a specialist degree in Marketing and Advertising, and postgraduate qualifications in marketing and business management. Her professional development includes courses in Digital Strategy, Digital Fashion Marketing, Storytelling, and Life/Executive Coaching.

Her research interests intersect political marketing, digital media influence, retail industry strategies, and innovative educational methodologies. She contributes to the academic community through her blog marketingdigitalretalho.com and involvement with IPAM’s research initiatives, including the CETRAD – European IPAM Lab.

A passionate educator, she integrates practical industry experience with academic rigor, advising students on marketing and business technologies. She has not been associated with formal research grants or awards mentioned in the text.