Ana Lima

Ana Lima serves as a Professor of Marketing at ISCAP – Porto Accounting and Business School, Polytechnic Institute of Porto since 2007, and is concurrently affiliated as a researcher with CEOS - Centre for Organisational and Social Studies. Her academic career spans over 15 years at this institution with continuous contributions to marketing scholarship.

Her educational credentials include:

• PhD in Marketing Management

Professor Lima's research concentrates on high-impact marketing domains including Retailing, Digital Marketing, Branding, Trade, and Luxury Equity. Her work bridges theoretical frameworks with practical industry applications, particularly in consumer behavior and strategic brand management within competitive markets. This expertise directly informs her curriculum development and program leadership.

Administratively, she directs the bachelor's degree in Business Communication and the Business postgraduate course, demonstrating significant institutional leadership. Additionally, she spearheads a professional technical course focused on enhancing student employability through targeted skill development. Her participation in international conferences and Erasmus programs underscores her commitment to global academic engagement and cross-cultural educational exchange.