Amir Raki

Dr Amir Raki is a Lecturer in Marketing (Research and Teaching) at the University of Liverpool Management School, with a focus on Transformative Service Research (TSR). He holds a PhD in Business and Management from Alliance Manchester Business School, supported by the AMBS Doctoral Scholarship (2018–2021), and an MSc in Environmental and Public Health from the University of Salford. A Fellow of the Higher Education Academy (FHEA), his research bridges service design, consumer vulnerability, and well-being, addressing challenges in non-profit sectors and humanitarian crises.

His work has been recognized through awards such as the AMS-Sheth Foundation Doctoral Competition for Conceptual Articles (2019), Best Developmental Paper at CADE 2021, and EPSRC grants (2020–2021). Research themes include service ecosystem agility during crises, digitalisation in charities, and transformative service initiatives for vulnerable populations. He actively contributes to conferences worldwide, focusing on impactful service innovations for social good.

Teaching roles include coordinating modules on Marketing Management and Marketing in the Digital Age at both undergraduate and postgraduate levels. His research-to-practice approach emphasizes collaborative partnerships with non-profits to enhance social impact measurement and communication.