Amir Grinstein

Amir Grinstein is an Associate Professor of Marketing at the Vrije Universiteit Amsterdam (since 2012) and Northeastern University (since 2015). He holds a PhD from the Hebrew University of Jerusalem and a post-doctorate from Harvard Business School.

• Research Themes:
  • Pro-social marketing and demarketing
  • Sustainability and environmental behavior
  • Health communication and consumer well-being
  • International marketing strategy

His work explores how marketing intersects with public policy, particularly in promoting green behaviors and resolving conflicts in health communication. Recent publications focus on gamification, message tone, and corporate activism.

• Scientific Awards:
  • EMAC Susan P. Douglas award (2013)
  • Thomas C. Kinnear award (2020)
  • Outstanding AE for Journal of International Marketing (2021)
  • Outstanding Reviewer - Journal of Marketing (2022)
  • Teaching Innovation Award (2021)
  • The Socially Responsible CMO Project (2016)
• Grants:
  • TCR seed-money grants (2014)
• Editorial Roles:
  • Associate Editor for Journal of International Marketing (2016–present)
  • Member of editorial board, International Journal of Research in Marketing (2021–present)