Alisha Beckrow

Dr. Alisha Beckrow is an Associate Professor and Chair of the Marketing Department at Northwood University. She oversees programs in marketing, marketing communications, merchandising & fashion, sales management, innovation, and digital marketing. Her research examines the intersection of media, society, and culture within marketing and communication industries. She holds a PhD in Communication/Media, Society and Culture from Wayne State University, an MA in Communication/Multimedia from Saginaw Valley State University, and a BA in Communication/PR/Environmental Studies from Western Michigan University.

Professional experience includes over a decade in marketing agencies serving clients from small firms to Fortune 500 companies. She maintains a marketing management certification from the American Marketing Association and pursues additional industry certifications. Teaching philosophy emphasizes student ownership of learning through experiential education, strategic thinking, and creativity to prepare future business leaders.