Alicea Lieberman

Alicea Lieberman is an Assistant Professor of Marketing and Behavioral Decision Making at the UCLA Anderson School of Management, focusing on interdisciplinary approaches to improve societal health through behavioral research. She holds a PhD in Marketing from UC San Diego, an MPH in Health Behavior from UNC-Chapel Hill, and a BA in International Relations from The George Washington University.

• Research Areas: Behavior change, health psychology, social influence, motivational processes
• Awards: AMA CBSIG Rising Star, MSI Young Scholar, Hellman Fellow
• Publications: 15+ peer-reviewed articles in journals like Journal of Consumer Research and Organizational Behavior and Human Decision Processes

Her work explores interventions for health behaviors (exercise, cancer screening), psychological impacts of auditory technologies, and behavioral economics applications in policy. She has collaborated with institutions like UC San Diego and UNC-Chapel Hill.