Adriana Samper

Adriana Samper is an Associate Professor of Marketing at the W.P. Carey School of Business, Arizona State University since 2011. She holds a B.A. in Biological Bases of Behavior from the University of Pennsylvania (2002) and a Ph.D. in Marketing from Duke University (2011). Her research focuses on consumer behavior, particularly exploring lay theories, stereotyping, and post-consumption outcomes in aesthetics, effort, health, and disability contexts. She has authored influential studies in journals like Journal of Consumer Research and Psychological Science.

Research Interests: Consumer Behavior, Lay Theories, Aesthetics, Effort Attribution, Physical Disability Discrimination, Health Motivation, Digital Consumption.

Awards:

• 2023 MSI Mid-Career Scholar Award
• 2022 AMA Foundation Erin Anderson Award
• 2018 Journal of Consumer Research Outstanding Reviewer Award
• 2014 Huizingh Teaching Award

She serves on editorial boards for Journal of Consumer Research, Journal of Marketing Research, and others. Her work bridges social psychology and marketing, addressing topics like disability stereotypes and consumer leisure perceptions. She teaches Consumer Behavior and advises on marketing strategy.