Alexandra Holub

Alexandra Holub, MBA, BA, is a Lecturer in Applied Sciences at Wittenborg University of Applied Sciences. She concurrently serves as Marketing Communications Director at EnOcean GmbH, a German leader in sustainable IoT solutions. Her academic roles include teaching Mass Communication at the New European College, where she integrates professional insights from 10+ years in global marketing communications.

• Education:
• MBA in Marketing Management
• BA in Information and Communication Management

Professional Experience: Began in solar energy sector in Germany, transitioned to brewery industry in China, then returned to technical marketing roles in Munich. Current focus bridges IoT innovation with corporate communication strategies.

Teaching & Expertise: Specializes in mass media dynamics, cross-cultural communication, and digital marketing. Leverages industry insights to enrich classroom instruction.