Alexandra Leandro

Alexandra Leandro serves as an Associate Researcher at the Coimbra Education School of the Polytechnic University of Coimbra, where she has maintained continuous academic appointment since 2002. Her institutional role encompasses teaching responsibilities in Marketing, Communication, and Advertising course units alongside leadership as coordinator of the postgraduate program in Strategic Communication for Municipalities (ESE-IPC).

Her comprehensive educational foundation includes:

• PhD in Communication Sciences from the University of Minho (2017)
• Master of Business Management from the University of Porto
• MBA in Marketing from Porto Business School
• Postgraduate course in Communication Law from the Faculty of Law of the University of Coimbra
• Bachelor of Social Communication (Advertising branch) from the University of Minho (1998)

Professor Leandro's research program centers on Marketing and Communication with specialized expertise in Corporate Social Responsibility frameworks and Communication Law applications. Her scholarly focus on the Communication of Socially Responsible Organisations demonstrates a commitment to ethical corporate communication practices, informed by both academic training and prior industry experience in Portuguese marketing departments. This dual perspective enables practical research translation between academic theory and real-world organizational challenges.

Prior to her academic career, she developed extensive industry expertise through multiple years in corporate marketing roles, providing valuable practitioner insights that enrich her current teaching and research activities. Her position as coordinator of the Strategic Communication for Municipalities program indicates active engagement with public sector communication challenges.