Alexander Buhmann

Dr. Alexander Buhmann is a Professor in the Department of Communication and Culture at BI Norwegian Business School and serves as the Director of The Nordic Alliance for Communication & Management (NORA), an international research group focusing on communication as a strategic driver of sustainable organizational performance.

Dr. Buhmann received his academic training through the following institutions:

• PhD from University of Fribourg (Switzerland), 2015
• M.A. from University of Siegen, 2010

Dr. Buhmann's research sits at the intersection of communication, digital technology, and management. His current work focuses on digitalization and automation in communication and their implications for management as well as public and corporate governance. He examines how new technologies like artificial intelligence, social media, and virtual reality affect interactions between organizations and stakeholders, and how datafication and 'algorithmization' in communication impact responsible and democratic governance. His work bridges theoretical frameworks with practical applications in corporate communication and public diplomacy.

Dr. Buhmann's recent publications reveal a strong focus on the intersection of digital technologies and communication practices. His work spans areas including AI ethics, digital corporate communication, measurement and evaluation methodologies, and the impact of digitalization on organizational practices. A significant portion of his research addresses the governance challenges posed by algorithmic systems and explores frameworks for responsible innovation in artificial intelligence. His publications frequently appear in leading journals across communication, business ethics, and digital society fields.

Dr. Buhmann serves in several significant professional roles that reflect his expertise and influence in the field:

• Core research team member of the European Communication Monitor (ECM)
• Member of the advisory board of the International Association for the Measurement and Evaluation of Communication (AMEC)
• Member of the expert panel on artificial intelligence at the Royal Chartered Institute of Public Relations (CIPR)
• Advisory board member at Linq Advisors
• Chair of the annual Paper Development Workshop (since 2020)

As an educator, Dr. Buhmann teaches courses in 'Communication and Digitalization' (BA) and 'Communication Management' (MSc), and serves as program responsible for the Executive Master of Management in Strategic Communication. His teaching connects theoretical frameworks with practical applications in digital communication management. He has also held research fellowships at prestigious institutions including the University of Southern California, Stanford University, Santa Clara University, University of Malaga, and Mid Sweden University.

Dr. Buhmann leads The Nordic Alliance for Communication & Management (NORA), an international and cross-disciplinary research group that examines communication as a strategic driver of sustainable organizational performance. His research team explores how digital technologies transform communication practices and their implications for management and governance structures.