Alexander Bond

Alexander Bond is a Senior Lecturer in Sport Business and Management at Leeds Beckett University's Carnegie School of Sport. He serves as Course Leader for the MA Sport Business and MSc Sport Business Management programs, demonstrating expertise in teaching areas such as Sport Finance, Economics, Sponsorship, and Analytics. A Senior Fellow of the Higher Education Academy, he has led curriculum innovation projects like the Authentic and Engagement Assessment Day (AAED) since 2012.

• PhD in multidisciplinary sport consumption models
• Research focuses on economic sociology and data analysis
• Published in journals including Journal of Sport Economics
• Received curriculum innovation grant for AAED project

His 2021 article analyzes sports betting sponsorship trends across European football leagues, highlighting regulatory disparities and financial risks for clubs. Awards include recognition for pedagogical innovation.