Kacy Mackreth

Kacy Mackreth is a Senior Lecturer in Sport Marketing at Leeds Beckett University's Carnegie School of Sport, affiliated with the Centre of Social Justice in Sport and Society. She joined the university in 2004, initially serving as Marketing Co-ordinator for the Carnegie Weight Management research unit before transitioning to academia.

Her research examines consumer behavior in sports and marketing strategy implications, with a specialized focus on rugby league restructuring. She investigates how league format changes (e.g., promotion/relegation systems) impact fan engagement and organizational marketing practices. Currently, she pursues a part-time PhD expanding this work.

Kacy integrates industry expertise into teaching, collaborating with organizations like Nike, O2, and the Rugby Football League. She teaches modules including:

• Undergraduate: 'The Sport Consumer', 'Sport Sponsorship'
• Postgraduate: 'Sport Marketing and PR'

She also developed curricula for the MSc Strategic Sports Marketing and BA Sports Journalism programs.