Aine Doherty

Aine Doherty is a Lecturer in the Department of Business Studies at Atlantic Technological University. She serves as Principal Investigator for the Design, Innovation, Creativity, Entrepreneurship (DICE) Innovation Academy and previously held the same role at the Centre for Research in Social Professions (CRiSP). Her research focuses on experiential marketing, digital marketing strategies, and innovative pedagogical approaches in higher education. Dr. Doherty holds a Master's thesis in mobile marketing (2013) and is completing a PhD on experiential marketing in higher education (expected 2025).

Her academic journey includes contributions to marketing theory, mobile marketing integration, and the application of reflective learning techniques in online apprenticeships. Notable works include analyses of experiential marketing in digital contexts and student feedback mechanisms in distance learning.

• Education:
  • Master's thesis: 'Mobile Marketing Exploiting the New Wave of Innovation in Marketing' (2013)
  • PhD research: 'The management of experiential marketing in higher education' (ongoing)

Research interests span experiential marketing frameworks, educational technology innovations, and the intersection of mobile technologies with marketing strategies. Her publications reflect a focus on both theoretical advancements and practical applications in business and education sectors.

• Awards:
  • PhD Research Excellence Award (2025)
  • Teaching Hero Award (2020)

Advising and grants: While specific student advisement details are not listed, her research leadership positions suggest involvement in guiding academic projects. Her work with DICE and CRiSP indicates participation in collaborative research initiatives. No grant details are explicitly mentioned.

Labs/teams: Active in the Design, Innovation, Creativity, Entrepreneurship (DICE) Innovation Academy and former affiliation with the Centre for Research in Social Professions (CRiSP).