Aine Doherty

Aine Doherty is a Lecturer in the Department of Business Studies at Atlantic Technological University. She serves as Principal Investigator at the Design, Innovation, Creativity, Entrepreneurship Innovation Academy (DICE) and previously led research at the Centre for Research in Social Professions (CRiSP). Her work spans digital marketing strategies, educational technology, and mobile marketing innovation.

Education: Awarded a Master's thesis in 2013 focusing on mobile marketing. Research interests include experiential marketing in digital environments, reflective learning methodologies, and mobile technology integration in business strategies.

Her publications explore topics like digital consumer engagement, online apprenticeship assessment systems, and inclusive education practices. Recent work emphasizes digital transformation trends in marketing and education sectors.

Awards: Recipient of the 2025 PhD Research Excellence Award and 2020 Teaching Hero Award, highlighting contributions to research and pedagogical innovation.

Research groups: Actively contributes to DICE's innovation initiatives and CRiSP's social professions research. Engages in cross-disciplinary projects combining marketing theory with technological advancements.