Aihui Ding

Aihui (Freddy) Ding serves as Assistant Professor of Marketing at Augustana University's Rydell School of Business since August 2024. His academic foundation includes a Ph.D. in Marketing from the University of South Florida (2024), MBA from University of Chinese Academy of Sciences (2019), and B.A. in Broadcast Journalism from Soochow University (2012).

• Ph.D. in Marketing (2024) - University of South Florida
• MBA (2019) - University of Chinese Academy of Sciences
• B.A. in Broadcast Journalism (2012) - Soochow University

Dr. Ding's research centers on digital marketing innovations, strategic marketing communications, and psychological aspects of consumer judgment and decision-making. His work examines how digital platforms reshape consumer-brand interactions and cognitive processing in purchasing contexts, with particular emphasis on advertising effectiveness and behavioral responses in online environments.

His scholarly contributions appear in leading journals including the Journal of Advertising, Journal of Consumer Behaviour, International Journal of Advertising, and International Journal of Consumer Studies. Dr. Ding currently serves on the editorial review board of the Journal of Consumer Behaviour, contributing to peer review processes and scholarly discourse in consumer research.

At Augustana, Dr. Ding teaches core marketing curriculum including Principles of Marketing and Marketing Research. He actively seeks industry partnerships to integrate real-world business challenges into academic coursework and research initiatives, bridging theoretical frameworks with practical marketing applications.