Adam Lindgreen

Adam Lindgreen is a Professor in the Department of Marketing at Copenhagen Business School, Denmark, holding an ORCID ID (0000-0001-7881-7350) and maintaining an active research profile with 237 publications. He serves as an editor for Industrial Marketing Management and organizes international academic summits across Oceania, Asia, Africa, and the Baltic States, fostering global scholarly collaboration in business-to-business marketing.

His research spans industrial marketing, corporate social responsibility, ethical branding, and sustainable business practices, directly contributing to UN Sustainable Development Goals. Lindgreen emphasizes cross-disciplinary approaches, examining intersections between business, conflict resolution, and peacebuilding while developing frameworks for research quality assessment and academic career advancement. His work bridges theoretical rigor with practical applications in tourism, medical equipment sustainability, and supply chain ethics.

Recent publications reveal a strong trend toward methodological innovation and academic ecosystem development, with significant focus on securing research funding, transforming research culture, and translating scholarly work into teaching. His 2024-2025 output demonstrates leadership in creating knowledge co-creation systems involving citizen scientists and practitioners while addressing tensions in sustainable innovation through dynamic capabilities frameworks.

Lindgreen actively cultivates scholarly communities through initiatives like the Best B2B Marketing Management Ph.D. Prize Competition and editorial guidance on manuscript development. His work supports academics in promotion dossier preparation, grant acquisition, and societal impact generation, reflecting commitment to advancing research culture beyond traditional academic boundaries.

He contributes to research group development through charters for IMP (Industrial Marketing and Purchasing) and CMP (Consumer Marketing and Purchasing) groups, emphasizing effective team structures for knowledge production. His media presence—including features in SIMKTG and discussions on research culture transformation—highlights his role as a thought leader shaping industrial marketing's future direction through engaged scholarship.