Roberta Bocconcelli

Roberta Bocconcelli is an Associate Professor at the Department of Economics, Society, and Politics (DESP) at the University of Urbino Carlo Bo, Italy. Her research focuses on business networks, entrepreneurship, digital transformation, and resource management within SMEs and industrial contexts. She explores topics such as digitalization in manufacturing, Industry 4.0, marketing strategies, and sustainability challenges. Her work emphasizes the role of networks, knowledge sharing, and innovation in driving organizational resilience and competitive advantage. Bocconcelli has contributed to understanding resource combination in SMEs, the impact of social media on B2B sales, and the strategic alignment of marketing and purchasing functions in business-to-business markets. Her recent publications address themes like servitization in mechatronics, post-disaster entrepreneurship, and the evolving role of universities in R&D ecosystems.

Research Interests:

• Business networks and strategic collaboration
• Entrepreneurship and innovation ecosystems
• Digital transformation and Industry 4.0
• Resource management and interaction
• SME competitiveness and sustainability

Article Trends: Recent studies highlight digitalization-sustainability intersections, resource interaction in networks, and the impact of global-local dynamics on SME strategies. Her work often bridges theoretical frameworks (e.g., IMP theory) with practical case studies in mechanical industries, cultural entrepreneurship, and post-crisis recovery contexts.

Grants & Awards: No awards explicitly listed in the provided texts.

Advising & Grants: No student advisees or grant details provided in the current data.

Labs/Teams: No specific labs or research teams mentioned.