Adam Braff

Adam Braff is an Adjunct Professor in the Department of Integrated Marketing and Communications at the School of Professional Studies, New York University. He brings extensive industry experience from senior leadership roles in global data and analytics at organizations including JPMorgan Chase, McKinsey & Company, and Zurich Insurance.

Education:

• BA in Linguistics, Brown University (magna cum laude)
• JD, University of Virginia School of Law (Order of the Coif)
• Completed core math and science curriculum at M.I.T.

His expertise lies in leveraging data science to drive marketing and communications strategies. He has led analytics teams with up to 170 experts and managed data programs across enterprises with millions of customer relationships. His teaching focuses on applied analytics, data visualization, and solving real-world business problems through data.

Adam has a strong record of public speaking and education, including teaching graduate-level courses at NYU and delivering keynote presentations to large audiences, such as at the IBM Information on Demand conference. His work bridges technical analytics, business strategy, and legal compliance in data usage.

Professional Background:

• Former partner at McKinsey & Company, where he launched the Customer Experience practice
• Senior executive (CxO, EVP, Managing Director) in global analytics and data teams
• Corporate litigator with frontline legal experience

He advises investors, boards, and executive teams on maximizing value from data and analytics investments, with a focus on risk mitigation and sustainable business impact.