Álvaro De La Rica Aspiunza

Álvaro De La Rica Aspiunza is a Researcher in the Management Department at Deusto Business School, University of Deusto, specializing in tourism and hospitality management with a focus on yield management applications and sustainable development integration.

His research centers on Tourism Management, Yield Management, Sustainable Tourism, and Tourist Experience analysis, particularly examining emotional dimensions of tourism and revenue optimization strategies in hospitality. His work bridges academic theory with practical industry applications, especially in the Basque region's hotel sector.

Recent publications demonstrate consistent focus on Sustainable Development Goals in business education, yield management efficacy in Basque hotels, and innovative emotion measurement techniques in tourism contexts. His scholarly output reveals strong interdisciplinary connections between hospitality economics, behavioral psychology, and educational innovation.

De La Rica has supervised PhD candidate José Mª Oteo Iturmendi on yield management applications in Basque hotels. He actively participates in major research initiatives including Bizkailab (2014-2015), ETORTEK (2014-2016), SMARTUR (2012-2014), and Knowtour (2011-2013), securing funding from the Basque government and industry partners for tourism data science and behavioral economics projects.

His collaborative work extends to multidisciplinary teams including CICtourGUNE, Tecnalia, and VICOMTECH, focusing on smart tourism solutions, emotion measurement tools, and destination marketing strategies through frameworks like TURSEM and TourisTEK.