Rajkumar Venkatesan is a Professor at the Darden School of Business , University of Virginia, with expertise in marketing analytics and customer lifetime value. He teaches courses such as 'Marketing Technology Products,' 'Marketing Strategy,' and 'Marketing Analytics.' Venkatesan holds a Ph.D. in Marketing from the University of Houston and a B.E. in Computer Science from the University of Madras. Ph.D., Marketing - University of Houston B.E., Computer Science - University of Madras His research focuses on marketing analytics , customer lifetime value , mobile marketing , and the global political economy . He has published extensively in top-tier journals like The Review of Economics and Statistics , Journal of Marketing , Marketing Science , and Harvard Business Review , with notable work on AI-driven marketing strategies and CRM optimization. Venkatesan’s articles highlight trends in predictive modeling , media attribution , and AI applications in marketing. His empirical methods for CLV calculation and studies on multichannel shopping behavior have shaped modern marketing analytics frameworks. Scientific awards include the Don Lehmann Award , ISBM David T. Wilson-Sheth Award , and recognition as a top scholar by the Marketing Science Institute and Poets & Quants . He has advised firms like IBM , Johnson & Johnson , and Flipkart , developing data analytics solutions and executive education programs. Co-author of Cutting Edge Marketing Analytics , Venkatesan also contributes case studies on AI implementation (e.g., Yum! Brands , Flipkart ) and media attribution challenges. His work bridges academic rigor with industry applications, emphasizing marketing ROI and resource allocation .










