Maria João Carneiro is an Associate Professor in Tourism at the University of Aveiro (UA), where she has worked since 1993. She serves on the Executive Committee of the Department of Economics, Management, Industrial Engineering and Tourism and holds leadership roles in the Undergraduate Degree in Tourism Management and Planning, including Vice-Director. Her academic leadership extends to PhD, Master’s, and undergraduate programs, where she has held directorial and committee roles. Coordinated 9 books and 2 international journal issues Co-author of over 260 publications (90 journal papers, 50+ book chapters, 35+ conference papers) h-index of 25 in Scopus (22 excluding self-citations) Member of the editorial board of Management Letters Her research focuses on sustainable tourism, accessible tourism for people with disabilities, wine tourism, rural tourism, and environmental impacts on visitor behavior. She has contributed to projects like TWINE (Co-creating sustainable Tourism & WINe Experiences) funded by FCT and ERASMUS+, with emphasis on co-creation in tourism experiences and accessibility challenges in museums and wine routes. Recent publications analyze topics such as: Family-friendly wine tourism in Portuguese wine routes Tourism-air quality interdependence and visitor travel planning Co-creation barriers in museums for visually impaired visitors Sustainability perceptions and destination loyalty Maria João Carneiro participates in external evaluations of study cycles for A3ES and collaborates with research groups like DSS-Lab and Tourism and Development (TD). Her work spans editorial contributions, project coordination, and academic governance, reflecting a multidisciplinary approach to tourism studies.






