Nicolai Jørgensgaard Graakjær is a Professor in Music and Sound in Marketing Communication at the Department of Communication and Psychology, Faculty of Social Sciences and Humanities, Aalborg University, Denmark. He leads the Mediated Communication section and was previously head of the MÆRKK research group (2010–2022). His work spans musicology, sound studies, social psychology, and media/communication science, focusing on how sound shapes human thought, emotion, and behavior in commercial and social contexts. His research interests include: Music and sound in advertising and retail Sonic branding of products and services (e.g., cars, food) Sound in sports environments (football stadiums, athletic events) Multimodal emergence and audience perception Environmental sound design and sustainability perception Collective identity formation through sonic experiences The most recent publications (2023–2026) reflect a strong trend in the psychological and cultural impact of sound in marketing and media. Themes include electric vehicle sound design, sonic logos, urban soundmarking, and the role of music in televised sports. These works span disciplines such as environmental psychology, branding, media studies, and sociolinguistics, demonstrating a consistent interdisciplinary approach. The sub-fields emphasize sensory marketing, auditory perception, emotional resonance, and multimodal integration. Nicolai Graakjær has no listed scientific awards in the provided text. He has supervised at least one PhD student and is actively involved in research grants and projects, including: Sound Branding – A literature review (2012–2019) Lydbranding (2011–2019) Innovationsnetværket for Market, Communication and Consumption (2011–2013) Æstetik i markedskommunikation (2010–2019) Undersøgelse af multimodal emergens (2010–2019) These projects were supported by research councils and industry collaborations, focusing on aesthetic meaning-making, sensory branding, and audience experimentation. He is associated with the MÆRKK research group and the Mediated Communication section at Aalborg University, where he contributes to interdisciplinary research on sound, media, and human behavior. His activities include organizing and participating in conferences, peer reviewing manuscripts, serving on editorial boards, and engaging in public discourse through press and media appearances.









