Paul Bruce McIlvenny is a Professor at the Department of Culture and Learning within the Faculty of Social Sciences and Humanities at Aalborg University. He leads research initiatives in the CLD (Communication, Language, and Discourse) Centre and the VILA - Video Research Lab . His work focuses on qualitative research methodologies, particularly in video-based analysis and immersive technologies. Education: Not explicitly stated in provided texts. Projects: Leads major projects like Big Video, CAVA360VR, and SIMVIDIA, focusing on immersive analytics, collaborative tools, and volumetric capture. Research Interests: Includes conversation analysis, discourse studies, mobility research, and innovative uses of virtual reality in qualitative methods. He advocates for 'Big Video' approaches integrating spatial and sensory data. Labs/Teams: Director of VILA Lab, collaborating with transdisciplinary teams on immersive technologies and qualitative innovation. Grants/Activities: Over 20 projects since 1998, with recent emphasis on software development for collaborative analysis (e.g., AVA360VR). Active in international conferences and editorial roles. Publications emphasize methodological innovation, including volumetric performance capture and spatial audio analysis. His work bridges social sciences with digital humanities through immersive technologies.









