Jürgen Spitzmüller is a Professor and Deputy Head of the Department of Linguistics at the University of Vienna. His academic work focuses on sociolinguistics, metapragmatics, and language ideologies, with a particular emphasis on discursive practices in digital and institutional contexts. Current role: Deputy Head, Department of Linguistics Teaching: Applied Linguistics, Theory of Science, Yiddish Studies Email: juergen.spitzmueller@univie.ac.at His research explores the intersection of language ideologies, social positioning, and discursive practices. Key areas include typographic variation as a social phenomenon, the role of multimodal elements in communication, and the construction of public spheres in digital contexts. Recent publications highlight trends in analyzing graphic variation, the socio-political implications of text design, and the interplay between language and cultural identity. His work often bridges theoretical frameworks from sociolinguistics, discourse analysis, and media studies. Spitzmüller’s teaching includes courses such as Introduction to Applied Linguistics , Methods of Applied Linguistics , and specialized seminars on Yiddish and language ideologies. He has also contributed to academic discourse through editorial work and collaborative research projects.









