Tuuli Mattelmäki is a Professor at Aalto University's School of Arts, Design and Architecture , affiliated with the Department of Design . Her work centers on co-design , service design , and creative practices , with a focus on empathic approaches and societal transformations. Research Interests : Empathic Design : Human-centered methodologies in public sector innovation Transformational Futures : Exploring creative practices for sustainability Service Design : Cross-organizational B2B innovation and prototyping Design Probes : Experimental tools for participatory engagement Recent Articles (2022-2025) reflect expertise in service design , sustainability , and creative interventions , spanning subfields like co-laboratories, inner conditions in co-design, and climate-responsive design. Collaborations include institutions such as University of Sussex, RMIT, and Utrecht. Scientific Awards : Ziman Award (2024) for the CreaTures project Industrial Designer of the Year (2008) by TKO and ORNAMO Dean's Publication Bonus (2012) for the Encore team Teams & Labs : Principal Investigator of the CreaTures (Creative Practices for Transformational Futures) project, leading a multidisciplinary team with partners including Superflux, Kersnikova, and RMIT University.
Christian Grönroos is Professor of Marketing at Hanken School of Economics, recognized among the top marketing researchers globally. His pioneering work established service marketing theory and the service logic paradigm. Research focuses on value co-creation frameworks, relationship marketing evolution, and service-driven business model innovation. Publications have transformed understanding of customer management and service productivity. Awards include the Don Schultz Award (2025) and AMS-Parasuraman Best Paper Award. Recent work examines service-informed marketing reform and employee alignment in brand promise co-creation.
Leena Aarikka-Stenroos is a Professor at Tampere University, leading the Research Centre for Managing Circular Economy (ManCE). She holds a Doctor of Science degree in Economics and Business Administration from Turku School of Economics (2011). Her research focuses on circular economy innovation, business models, sustainability transitions, and value creation mechanisms. She has pioneered studies on catalysts for circular economy ecosystems, B2B customer referencing, and the role of digital technologies in enabling circular value chains. Academic Qualification: PhD in Economics and Business Administration (Turku School of Economics, 2011) Roles: Head of Research Centre for Managing Circular Economy, Tampere University Research Interests: Circular Economy, Sustainability, Business Models, Innovation Management, Value Creation Her work contributes to UN Sustainable Development Goals, particularly addressing climate action and responsible consumption. Key contributions include frameworks for circular business model innovation and stakeholder engagement strategies in sustainability transitions. She has received prestigious awards such as the Alex Gofman Award (2016) and multiple best paper recognitions. Her research spans industries like construction, textiles, and healthcare, emphasizing cross-sector collaboration. Recent articles explore emotional dynamics in innovation, ethical value co-creation, and AI-driven value creation in B2B contexts. She actively collaborates internationally, contributing to conferences and editorial boards. Her work bridges theoretical insights with practical business strategies for environmental sustainability.
Mika Yrjölä serves as a University Lecturer in Marketing at Tampere University's Faculty of Management and Business. He is an active member of the Customer-Oriented Research Group with extensive research experience in strategic marketing, value propositions, and business models. His academic work spans over a decade with 53 research outputs from 2013 to 2025. Yrjölä's research primarily focuses on strategic marketing, including value propositions, business models, capabilities, and customer orientation. He employs both quantitative and qualitative methods in his investigations, with particular interest in digital transformation, artificial intelligence in retail, and business-to-business platforms. His work contributes to understanding how organizations can create value in evolving market contexts, especially through digital channels and platform-based business models. His publication record shows consistent scholarly output with recent emphasis on AI-enhanced platforms, value creation in ecosystems, and retail transformation. The research demonstrates a clear trajectory toward understanding digital transformation in marketing contexts, with increasing focus on AI applications in services and retail environments. His work spans both theoretical contributions and practical applications for businesses navigating digital disruption. Marvin Jolson Award (2022) - for research in sales management Yrjölä has supervised master's students and doctoral candidates while actively participating in academic service as a journal reviewer and conference committee member. His activities include 41 scientific journal reviews, 19 media appearances, and 11 master's student supervisions. He has also served as an external reviewer for The French National Research Agency (ANR). As a member of the Customer-Oriented Research Group, Yrjölä collaborates with colleagues on projects examining consumer behavior, retail transformation, and digital marketing strategies. His research increasingly focuses on the intersection of AI and service delivery, particularly in platform-based business models and retail contexts.
Tuuli Toivonen is a Professor of Geoinformatics at the Department of Geosciences and Geography, University of Helsinki. She leads the transdisciplinary Digital Geography Lab , which addresses human-scale spatial analytics for sustainable societies. She serves as Vice-Director of Geography Degree Programs (post-2022) and previously held the Director role (2020-2022). After receiving the ERC Consolidator Grant in 2022, she continues advancing open science through active memberships in HELSUS and URBARIA . PhD in Geography (University of Turku, 2006) Specialist Vocational Qualification in Leadership (2023) Life Member, Clare Hall, University of Cambridge (since 2021) Her research focuses on Human-Place Interactions through accessibility/mobility lenses, combining Open Data , Machine Learning , and Spatial Analytics . Key application areas include Urban Geography , Conservation Science , and Governance Policy . Recent publications address Dynamic Cities (2018), Social Media for Conservation (2019), and Environmental Exposure During Travel (2021). Her lab produces datasets like the Helsinki Region Travel Time Matrix series (2014-2023). Scientific Awards: European Open Data Champion (2017) Open Science Price (2017) University of Helsinki Geography Award (2018) She supervises Master's thesis work and serves as Opponent for doctoral defenses across Europe. Her teaching portfolio includes Advanced Geoinformatics and Digital Geographies courses.
Marketta Kyttä is a Professor of Land Use Planning at Aalto University's Department of Built Environment. She holds a PhD in Architecture from Helsinki University of Technology (2004) and leads the Spatial Planning and Transportation Engineering Master’s program. Research Interests: Child- and age-friendly urban environments SoftGIS methodology for participatory mapping Social sustainability and urban health Public participation in planning Activity space modeling Scientific Awards: Lea Pulkkinen award Tapio Nummenmaa award Geospatial World Forum's WebGIS Innovation Award (2010) Oskari Vilamo award (2020) Oppikirja-palkinto for urban planning literature Methodological Contributions: SoftGIS (PPGIS innovation) Commercialization as Maptionnaire software International Collaborations: Affiliated with universities in Italy, Australia, and the US. Her work spans 80+ countries through Maptionnaire’s global adoption.
Christian Kowalkowski is Assistant Professor of Marketing at Hanken School of Economics, affiliated with the Centre for Relationship Marketing and Service Management (CERS) in Helsinki. He obtained his PhD in 2008 from Linköping University and holds adjunct professorships in Industrial Marketing and Service Management. His research focuses on service infusion in product firms, relationship dynamics in B2B contexts, service innovation frameworks, solutions marketing strategies, and value-creation methodologies. His work bridges theoretical concepts with practical business applications. Kowalkowski's publications primarily explore the evolution of service-oriented business models, technological impacts on service operations, and pricing strategy development. His research demonstrates consistent focus on service ecosystem development and organizational transformation. Awards recognizing his scholarly contributions include: The Service Industries Journal Best Paper Award (2014) Emerald Citations of Excellence (2015) Literati Network Award for Excellence (2012) Månadens forskare (Researcher of the Month, 2011) He serves in editorial roles for multiple journals including Journal of Services Marketing and Industrial Marketing Management , and participates in PhD supervision and examination committees.
Timo Rintamäki is an Associate Professor at the Faculty of Management and Business , Tampere University . His research focuses on customer value creation, service ecosystems, and retail innovation, with particular expertise in co-creation, sharing economy platforms, and digital transformation. Research Themes : Customer Value Propositions, Service Ecosystems, E-Commerce, Co-Creation, Retail Experience Design Key Sectors : Retail, Healthcare, Social Media, Public Services Timo’s recent work explores sustainable value creation through collaborative platforms, analyzing customer behavior in online return processes, and optimizing value orchestration in multi-channel environments. His studies span both academic and practical perspectives, including policy implications in healthcare and innovation in consumer cooperatives. His scholarly contributions include frameworks for service experience management, insights into customer data utilization, and models for value co-creation across digital and physical touchpoints. While no specific scientific awards are listed, his interdisciplinary research bridges service science, marketing, and organizational behavior.
Seongtae Kim is an Assistant Professor of Supply Chain Management at Aalto University School of Business. He joined Aalto in 2019 after postdoctoral research at the Swiss Federal Institute of Technology Zurich. His PhD in Supply Chain Management was obtained from the University of Hull’s Logistics Institute (2013–2016). His research focuses on supply chain sustainability, risks, complex networks, and digital transformation. Key projects include a four-year Academy of Finland-funded initiative on supply chain restructuring amid disruptions. He serves as an associate editor for the International Journal of Operations and Production Management and editorial board member for Decision Sciences and Journal of Supply Chain Management , earning review service awards. His work emphasizes interdisciplinary connections between environmental, social, and governance issues in global supply chains. Research awards include the JSCM Best Paper Award (2020) and Chris Voss Best Paper Award (2022). Current grants involve analyzing supply chain resilience during megadisruptions. His articles span topics like ethical sourcing, shareholder value effects of disruptions, and green practices in multi-tier networks. He advocates for integrating diversity, equity, and inclusion into sustainable operations, addressing paradoxes in lean manufacturing and sustainability performance.
Hannu Saarijärvi is a Professor in the Faculty of Management and Business at Tampere University, specializing in Marketing. His research bridges consumer behavior, retail innovation, and data-driven health studies. Based in Tampere University's City Centre Campus, he explores transformative retailing and societal impacts of consumer data. University: Tampere University School: Faculty of Management and Business Department: Business Studies Email: hannu.saarijarvi@tuni.fi His research focuses on consumer behavior in omnichannel and second-hand retailing, data analytics using loyalty card datasets, and health research linking maternal experiences to dietary patterns. Recent studies examine sustainable diets , alcohol consumption dynamics , and food waste reduction . Key article trends highlight loyalty card data applications in health informatics , retail transformation , and sustainability . Collaborative studies with Finnish institutions analyze population-level consumption behaviors, legislative impacts, and digital service innovations. Professor Saarijärvi's work emphasizes value co-creation , customer experience , and strategic digitalization in retail contexts, with practical implications for public health and business models.
Sami Kajalo is a Senior University Lecturer at the Department of Marketing, Aalto University School of Business, and an Adjunct Professor of Marketing at the University of Helsinki. His research focuses on corporate social responsibility (CSR), brand loyalty, marketing strategy, retailing, and digital marketing, with a methodological emphasis on structural equation modeling (SEM). He has contributed over 117 publications, including works on consumer motivations in collaborative consumption, the strategic role of market orientation, and the impact of ethical leadership in retail environments. Kajalo teaches at both Aalto University’s Business School and its Executive Education DBA program. His academic journey includes a doctoral degree from the Helsinki School of Economics (2002), a licentiate (1993), and a master’s degree (1990) in Business and Economics. Research Interests: Kajalo’s work explores the intersection of psychological traits and CSR perceptions, particularly how these influence brand loyalty. He investigates arts marketing, digital transformation in retail, and the integration of CSR into strategic frameworks. His research methodologies prioritize empirical analysis to advance theoretical contributions in marketing disciplines. Article Trends: Recent publications highlight themes such as ethical dimensions in online retailing, market orientation as a competitive tool, and consumer behavior in sharing economies. His work often bridges theoretical frameworks with practical implications for retail strategy and organizational performance. Academic Engagement: Kajalo has collaborated internationally, including visiting researcher roles at Hokkaido University and hosting academic visitors. His expertise contributes to sustainable development goals related to responsible consumption and production (SDG 12) and quality education (SDG 4).
Riikka Koulu is an Associate Professor of Social and Legal Implications of AI at the University of Helsinki, holding joint appointments at the Faculty of Law and Faculty of Social Sciences. She serves as Director of the University of Helsinki Legal Tech Lab, an interdisciplinary research hub focused on law, technology, and society, and is an affiliated researcher at the Alexander von Humboldt Institute for Internet and Society in Berlin. In 2025, she will be an academic visitor at Oxford University. Education: Doctor of Law (OTT), University of Helsinki (awarded November 17, 2016) Title of Docent (digitalisation of law), University of Lapland (2020-present) Riikka Koulu is a socio-legal scholar specializing in the interconnections between law, technology, and society. Her research focuses on understanding law's role in shaping and being shaped by digitalized societies. She combines doctrinal and theoretical legal analysis with empirical research from a public law perspective. Her current work examines digital public administration, AI policy and regulation, European technology regulation, and the impact of digital technologies on legal decision-making. She is particularly interested in human oversight mechanisms and interface design in automated systems. Her recent publications reveal a strong focus on the legal implications of digital transformation, with particular attention to automated decision-making in public administration, algorithmic governance, and the changing nature of legal procedures in digital environments. Her work spans theoretical explorations of legal concepts in digital contexts and practical analyses of how technology is reshaping justice systems and public administration. Scientific Recognition: Title of Docent (digitalisation of law), University of Lapland (2020) Affiliated researcher, Alexander von Humboldt Institute for Internet and Society, Berlin (2019-present) Riikka Koulu actively supervises doctoral researchers through the Doctoral Programme in Law and has secured significant research funding for multiple projects. Her current research portfolio includes the ADM-Gov project (2022-2026) on automated administration governance, the REPAIR project (2022-2025) on algorithmic system maintenance, and the DARE project (2021-2026) on inclusive digital administration design. These projects involve collaboration with international partners and interdisciplinary teams. As Director of the University of Helsinki Legal Tech Lab, Koulu leads an interdisciplinary research hub that is part of the Network of Centers (NoC). The lab serves as a focal point for research on the intersection of law, technology, and society, bringing together scholars from legal studies, computer science, social sciences, and design disciplines to address pressing challenges in digital governance.
Lasse Niemi is an Associate Professor in the Department of Accounting at Aalto University. He leads the Audit Research Group, which focuses on four key research teams: the value of auditing, social networks in auditing and corporate governance, digitalization in auditing, and the impact of auditors' cognitive abilities on audit quality. His work bridges traditional accounting practices with modern technological and social dynamics. Research Pillars: Voluntary Audit Demand Network Analysis in Auditing Digital Transformation Audit Quality Determinants Scientific Recognition: BEST PAPER AWARD EARNet Symposium 2001 Recent publications explore intersections of gender dynamics in auditing careers, digitalization expertise impacts on fees, and climate risk disclosures. His email is lasse.niemi@aalto.fi .
Kristiina Kumpulainen is a Professor at the University of Helsinki's Faculty of Educational Sciences, leading the Learning, Culture & Interventions (LECI) research group. Currently on leave but actively engaged in research, she supervises doctoral students in both the Doctoral Program in Cognition, Learning, Teaching and Communication and the Doctoral Program in School, Education, Society and Culture. Her scholarly contributions include 270 research outputs and leadership of 27 research projects, with recent work focusing on children's digital experiences and early childhood education systems. Her research interests center on educational sciences with emphasis on early childhood education, digital literacy development, learning environments, and educational change processes. She examines how children interact with technology, develop ecological imagination, and build multiliteracy skills across different contexts. Her work bridges theoretical frameworks with practical educational interventions, particularly examining agency-structure dynamics in educational settings and the implementation of child-centric educational systems. Analysis of her recent publications reveals consistent focus on digital childhoods, educational interventions, and comparative early childhood education systems. Her work spans multiple methodologies including qualitative case studies, comparative analyses, and theoretical explorations of learning across contexts. The research demonstrates strong international collaboration, particularly within Nordic countries and global comparative studies. Member of the Finnish Academy of Science and Letters (2019) 2020 Editor's Choice Award from British Educational Research Association (2021) Nomination for Outstanding Publication Award from EARLI (2002) Nomination for best paper award at THE POWER OF MEDIA IN EDUCATION Conference (2007) Professor Kumpulainen has supervised numerous doctoral students and served on dissertation committees. Her research has been supported by significant grants including the Australian Research Council, Finnish Academy of Science, and Nordic research networks. She actively participates in academic service through editorial boards, peer review activities (over 90 manuscript reviews), and professional committees. She directs the Playful Learning Center research laboratory, which focuses on innovative approaches to children's learning through play and technology integration.
Teemu Malmi is a Professor in the Department of Accounting at the School of Business, Aalto University, Finland. He has been an influential figure in management accounting research, particularly in management control systems and performance measurement. His academic qualifications include a Doctoral degree (1997), Licentiate degree (1994), and Master's degree (1990), all in Business and Economics from the Helsinki School of Economics. His research interests span management control, performance measurement, digitalization in finance, public sector accounting, and organizational behavior. His work often integrates empirical analysis with case studies, including a notable investigation into Nokia’s management control challenges. He has published extensively in top-tier journals and contributed to major handbooks in accounting and information systems. The recent trend in his publications (2020–2025) reflects a growing emphasis on digital transformation, blockchain, data analytics, and the evolving role of finance functions. His research increasingly bridges traditional accounting with technology and public policy, especially in healthcare financing and sustainability. Scientific Awards: “Thirst for knowledge” (“Tiedon Jano”) award by JOKO Executive Education Oy (2001) Teemu Malmi has supervised at least five theses and led externally funded research projects, including the SOTE/Kaks project (2015–2016) on social and healthcare services. He has been actively involved in academic service, such as serving on editorial boards, hosting international scholars, presenting keynote lectures, and participating in funding organization committees. His media appearances demonstrate his engagement in public discourse on welfare policy and regional financing in Finland. There is no indication of part-time status, retirement, or former staff designation; he remains an active academic.
